[Answered]: You have just come across an Australian health…

You have just come across an Australian health survey with findings that indicate 19 percent of males and 22 percent of females aged 25 years or over are obese, and an additional 48 per cent of males and 30 percent of females are overweight. Further research suggests that obesity has become the number one public health issue in Australia and in many other industrialized countries. According to the World Health Organisation ‘obesity has reached epidemic proportions globally, with more than 1 billion adults overweight — at least 300 million of them clinically obese — and is a major contributor to the global burden of chronic disease and disability’. The conditions of overweight and obesity are defined as the excessive accumulation of body fat, which is often classified using the body mass index (BMI), a weight-for-height index. Whereas a BMI of 18.5–24.9 is considered to be a healthy weight range, BMIs of 25 and 30 or more are considered overweight and obese respectively. Both of these conditions expose individuals to a greater risk of health problems, including diabetes, cardiovascular disease, musculoskeletal disorders and some forms of cancer. Various discussions with health experts made you aware that effective weight management for individuals involves a range of long-term strategies. These include prevention, weight maintenance and weight loss, and you sense that each of these areas represent a huge number of entrepreneurial opportunities Questions: 1. Use two creativity techniques to generate new ideas in the area of weight maintenance. What ideas can you identify? 2. Which of the ideas that you identified has the potential to generate a sustainable profit? Why? 3. To what extent do obesity prevention, weight maintenance and weight loss relate to each other? Use a mind map to show the relationship